Crisis Management

A crisis is an event which threatens the reputational standing, financial security, or existence of a company or an organization.  Crisis managers must possess particular leadership and communication skills in order to effectively detect, contain and prevent different types of internal and external crisis.  A crisis manager must also devise and deploy a business continuity plan which 1) incorporates the lessons learned during previous crises; 2) implements actions to secure sufficient levels of organizational functionality during present crises and 3) minimises organizational exposure to future crises.  The aim of this course is to provide participants with an understanding of the means and ends of crisis management through group work and the detailed analysis of relevant case studies, and to provide them with context-specific crisis management strategies so they can identify, mitigate and / or resolve the causes and effects of harmful crisis situations.

The programme includes:

  • The difference between crisis management and risk management
  • Lerbinger’s 8 types of crisis
  • Sudden crises: black swan events
  • Smoldering crises: organisational mismanagement and institutional dysfunction
  • Crisis leadership: sense-making, decision-making, meaning-making and crisis termination
  • Crisis communication strategies: pre-crisis, crisis and post-crisis
  • Crisis management and internal communication: structural-functional systems theory
  • Crisis management and external communication: public relations and social media
  • Contingency planning and the crisis mind-set
  • Business Impact Analysis: identifying core organizational functions
  • Business Continuity Planning: achieving organizational resilience and recovery

Participants will learn how to:

  • Differentiate between a crisis, a failure and an incident
  • Communicate effectively with internal and external actors before, during and after a crisis
  • Enact strategies to prevent or contain smoldering and sudden crises
  • Minimise organisational exposure to future crises
  • Develop a coherent and expansive Business Continuity Plan

Who should attend?

  • Top managers
  • Middle managers
  • Project managers
  • Public Relations managers / officers
  • IT specialists
  • Health and Safety managers
  • Environmental managers